Data science is playing an ever-increasing role in every aspect of our lives. It’s also arguably the biggest driver of marketing innovation right now, driving advances in automation, artificial intelligence, machine learning, and just about every marketing technology. Data Science Search from Google Trends Therefore, it is only natural that interest in data science and related fields is increasing.
In this FAQ, we answer the most frequently asked questions about data science based on Google search data. What is data science? Our head of marketing, Chris Peet, answered this question last year in his three-minute guide to data science for marketers. “Data industry mailing list is the practice of uncovering hidden insights from existing data, enabling businesses to make better decisions.” – Chris Pitt, Head of Marketing, Vertical Leap
All marketers today use data to some degree, but not all data processes are as effective as each other. Data science is the theory and practice of using the right data processes and data points to extract valuable insights and ultimately make informed business decisions. There's a lot of data out there, but not all of it will be useful to you.