If you want to create content, you first need to clarify what the value proposition of the content is. Simply put, it is what kind of value your content can provide users, which is actually consistent with the principle of running a product.
Any product must first determine what kind of value it can bring to users. Only after the value is recognized by users can this product make money. This is true of making a product, and the same is true of operating a video account.
If you want to recruit students through a video account, we must first clarify what the value of this video account is to users, and why users must pay attention to this video account without taking it off. This is the basis and premise of running a video account, and the value that educational institutions can provide is often to explain the knowledge points of various subjects for free, or to teach some family education tips.
By letting real teachers appear on the camera, providing users with valuable teaching content, and shaping teachers into IPs of a certain subject, so as to achieve low-cost acquisition of customers, this is almost the operation logic of video accounts of all educational institutions.
For ease of understanding, let me show you an example of homework help. The number of video accounts on Homework Gang is very large, nearly 100. Among them, there are both large ones with more than 1,000 likes and small ones with almost zero likes.
Take one of the tuba, Mr. Jin's high score in mathematics as an example. The teaching form of this video account is not outstanding - a teacher stands in front of the blackboard to give a lecture, there are no special effects, and there is no country email list soundtrack, but the content is very high-quality. Math problems, and also share a practical problem-solving skills.
Every video is full of value, and every video allows users to gain something, which gives users a strong reason to pay attention.
Methodology of video account operation for educational institutions
At present, the number of likes for each content pushed by this video account is around 700, and it is still rising steadily. In the field of junior high school mathematics, this video account is definitely a big head.
Another example, another tuba under the homework gang, Chizi speaks Chinese. The video number is aimed at junior high school Chinese, and the content focuses on the compulsory content such as writing skills, appreciation of ancient poetry, translation of classical Chinese, and reading comprehension.
In terms of teaching form, this video account is more lively than Mr. Jin. It adopts a relatively novel form of outdoor Vlog. At the end, the knowledge points explained in this video will be summed up intimately. The relaxed and lively teaching form, combined with valuable content, makes this video account extremely popular with users.