However, it is not so easy to ensure an immediate desired result. But you have the option to request an email from the user and continue the communication. While they're ready to stay in touch, you need to introduce them to the brand, the products, and build a good rapport. This can be achieved through a series of automated welcome emails. What is an effective welcome email series? The welcome series is a series of automated emails that the user begins to receive as soon as they sign up and agree to receive emails. It gives a brand a chance to speak for itself, while the customer is ready to have a dialogue with the company. Here's a simple example of a basic automation tree for a series of welcome emails.
The welcome series is the first step towards an email marketing automation of your business lifecycle, it is the easiest email flow to set up and typically company mailing list consists of 3-8 emails. Emails. They are used to tell why the business is useful to the customer, what problem it helps solve , and why would someone need to keep reading their emails. The first emails explain the competitive advantages of the company and introduce the team, for example, send mini-profiles of experts who will serve customers. Sometimes they explain how to use the product.
For example, you are promoting an e-learning platform for the spanish language. In this case, the welcome series can be used to email basic getting started instructions to subscribers. They will tell you where to find textbooks or take tests. Why do you need to welcome your subscribers? The goal of welcome email series is to keep customers engaged with the brand and gain subscriber trust. The welcome email series serves several purposes. Maintain brand focus we don't know why someone checked "Subscribe". Did he want to receive emails or was he just hoping for the bonus we promised him? However, while the customer is ready to welcome us, we must delight them. Set up your welcome series so that the first email is sent automatically