It should be noted here that we are often very familiar with the visual recognition system, that is, the "VI" we usually say, but we don't pay much Fax List attention to the word recognition system. But the latter's "VI", that is, Verbal Identity, is actually equally important. It is the fundamental source of the perception of "very our brand" or "very not our brand".
In addition, everyone must distinguish that the word recognition system we mentioned here is not a "brand definition", it does not solve Fax List the problem of who I am from the root, but a "brand expression", which is created after the completion of the "brand definition". A series of word combing. Brand expression is a fuller interpretation of the brand definition, which is used to regulate and guide the external output of the brand. Well, back to the two Fax List basic blocks we just mentioned: Visual Identity Word Recognition System (Verbal Identity) Under the two major systems, there should be two corresponding parts to support each - existing assets & identification guidelines.
The relationship between the two is like giving a man a fish & teaching a man to fish. Existing assets are giving a man a fish. It refers to the current existing assets of the brand, which are often the most core assets, such as visual assets Fax List such as logo, color, and font, as well as word assets such as brand name, brand logo, brand story, vision, mission and values. Identifying a guide is teaching a man to fish. Refers to the application specification of all elements, whether visual or verbal, to guide the efficient production of the corresponding asset.