It is clear that this crisis will not be resolved immediately. As a result, brands need to quickly readjust their way of speaking with their audience. With that in mind, there are several reasons why nurturing the right voice tone has never been so important.
Currently, there is a great desire to consume news and information related to COVID-19, and the brand wants to be visible to customers online and remain active via social media, websites, or other communications. I understand what you want.
You probably know that a good deal of virus-related emails and headlines are on your way, and we've definitely seen what's landing and what's pretty off-key. rice field. But what is certain is that tone plays an important role in how a brand is perceived.
It can be difficult to know how to approach communication and messaging during this time. Some brands hesitate to say anything for fear of making a mistake. But it's all about balancing the right things to portray your brand positively.
So now is the time to review your voice and messaging tones and focus on the needs of your clients, your prospects, your employees, and your broader business network.
Opportunity to provide comfort and security.
Fear of the unknown is what we share as a seed. Many customers want guidance and stability during these dark times. Your messaging can provide just that. Speak with true understanding and empathy, like a human being. It helps to alleviate some of the negative emotions that customers may have, even temporarily.
Be sure to speak out. You may want to hide in the shadows until this is over, but customers want to know you are there. Listen to their concerns and reassure them as much as possible. After all, are we looking for a bit of peace of mind right now?
Brands need to prove that they really help.
Time for large creative campaigns and high-profile headlines may be on hold, but you can still show your value through other routes. Now is the time to position Cork E-Bikes Zone yourself as a caregiver, return to sales talk, and instead show what you can really do to make people's lives a little better.
You don't necessarily have to do charity. Just sharing resources and providing expert advice is of value to the customer. It's all about emphasizing the benefits of the business, not the features.
And if it truly shows how support can be provided in this environment, it can be expected to increase brand awareness as a by-product.
People will remember if you didn't do it right.
To be honest, we've all seen it wrong – for beginners that airlines are still promoting flights and trying to seduce you with the promise of the winter sun. It comes to mind. Even celebrities aren't exempt, as Ellen DeGeneres and Sam Smith are quarantined in millions of pounds of homes, mourning the difficulty of the blockade. It just doesn't sit righ