Apr 09, 2022
In Wellness Forum
Editor's introduction: The annual 618 promotion is here again, and various e-commerce platforms have also begun to adjust the rules for the promotion. The advance of the pre-sale time is one of the rule changes this year. On the one hand, the advance of the pre-sale time helps to optimize the consumer experience to a certain extent; on the other hand, this change also reflects the consideration of merchants who want to achieve sustainable growth. This may be the earliest big promotion for the "deposit people" to fall asleep. Last year's Double 11, Li Jiaqi's "don't sleep", "buy it and buy it" and Wei Ya's "crazy, crazy" shouts, the migrant workers who worked hard to support their family during the day, became the final payer of buying, buying and buying at night. . But this time on Tmall 618, the pre-sale time was 4 hours earlier and adjusted to 8 pm. The two big anchors Wei Ya and Li Jiaqi also moved the live broadcast time forward to 6 pm for the first time - "E-commerce Online" has counted sms marketing service their live broadcast time for nearly half a year, and most of them start from 8 o'clock. From December 1st last year to May 24th this year, Wei Ya started broadcasting at 8 o'clock on 99 days and at 7 o'clock on 39 days.